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Technology Overview

RFID is emerging as the technology replacing traditional identification products from simple barcodes to more sophisticated identification solutions such as contact smart cards. There are many reasons for this migration to RFID including ease of use, security and improved durability. RFID is becoming the preferred choice for a variety of applications in the commercial, industrial and government sectors. Bluehill ID offers its partners a unique understanding of the industry dynamics, emerging trends and technology drivers.

RFID is being used in corporate employee ID cards, company email & IT networks and physical access control; in national ID cards and passports; in transport passes, banking cards and anti-theft devices for motorcycles; and for the identification of surgical implants, companion animals and waste management containers.

To supply the various applications in RFID, a value chain has developed that comprises many steps and is fairly complex. As with other high technology offerings in developing markets, many small players have emerged to supply the different components of a system. Typically, a supplier focuses on one or two of the areas that make up a system: transponders, readers, ID subsystems software or the higher level hardware and/or software of the application. Bluehill ID offers a unique understanding of the technology and industry with a deep knowledge of the players, market trends and underlying factors that shape them.